I didn’t know about Patrick Jean or One More Production until today. I got an email early in the morning from Stumbleupon where they were recommending this video called “pixels” directed by Patrick Jean and executed by One More Production. I went to see the video and I have to day is one of the best short films I have ever seen, very creative and very well executed; I love it even more because it was shoot in New York, the city that I love and where I live since 1999. This video is a great example of how a successful campaign can not just drive traffic to a site but get you real businesses. In less than 24 hours of being release the video got 1 million viewers, so far, just days after the video has been published on Daily Motion (04-07-2010) seen more than 2 million times, it has been featured in many sites such as motionographer.com and many more. As I mentioned in one of my previous posts the power on viral campaigns is incredible, as David Skok has demonstrated a successful viral campaign with a short cycle time (like this video) can reach 30.000.000 in 20 days. I’m sure this video will become one of those phenomenons, and will represent Patrick Jean and his company years of new business, investment in creativity pays off. See the video below and judge for yourself.
PIXELS by PATRICK JEAN.
Uploaded by onemoreprod. – Independent web videos.
This article has been written by Libardo Lambrano, founder of Syndikomm; an online marketing firm based in New York city and specialized in multicultural markets. Libardo Lambrano, a digital citizen of the world can be reached@llambrano