I have more than ten years of experience in marketing online. I have extensive experience in managing and implementing Search Engine optimization (SEO) and Search Engine Marketing (SEM) campaigns. I’m very familiar with Search Engine Advertising platforms such as Google Ad Words, Yahoo and MSN, I’m Google Advertising Professional Certified and Microsoft adExcellence Accredited Member; I’m also individual member of the Search Engine Marketing Professionals Organization (SEMPO).
I have extensively used and managed paid advertising campaigns in both: search engines and Ad Networks; I have excellent skills creating, monitoring, analyzing, and reporting online marketing campaigns including:
• pay-per-click (PPC),
• pay-per-impressions (CPM),
• pay-per-action (CPA),
• Affiliate/Lead Generation Campaigns
• Opt-in email campaigns (Topica, Emailbrain, Eroi, Constant Contact),
• Short Message Service campaigns (SMS/Mobilestorm),
• Viral and social network campaigns (YouTube, Facebook, MySpace, Twitter, Digg, StumbleUpon),
• Local/Regional online campaigns (ReachLocal, Citysearch, Google Local)
My work focuses on ROI and conversion-oriented Internet marketing, I put specific attention to landing pages (A/B testing) and user experience in general, I’m a firmly believer that driving traffic to a website is the easiest part of the job, retain convert and execute sales requires more than just a campaign.
As a seasoned project manager, I am proud of the successful implementations of complex websites, high-end creative designs, custom applications, and traditional and unique online advertising campaigns I have been privileged to work on; I have experience working with Content Management Systems (CMS), Lead Generation/Management Systems (Openleads, Microsoft Dynamics CRM), e-commerce management systems, and other online marketing complementary tools.
Specialties:
Internet marketing, search engine marketing (SEM), search engine optimization (SEO) pay per click (PPC) campaign management, online media buying, e-commerce and web content management systems, web analytics. Strong emphasis in ROI and conversions. I’m Google Advertising Professional Certified and Bing AdExcellence Member.