For years, product marketers have purchased premium positions (product placement) on shelves’ stores, but with 80% of purchases beginning on the web, better visibility has become an increasing competitive market. As it happens in brick and mortar stores, online the product placement plays an important role, usually the products at the top of a category sell better than those placed at the bottom. Now thanks to Searchandise, marketers can bit in online retailer stores to get higher positions, highest bids achieve these positions at the top in categories, ecommerce search results, feature and related items.
More than a great idea, this is common sense finally well applied. Seachandise just raised $7 million from Madrona Venture Group and others securing for now the leadership in this niche market. I think this is a great fit for a company like Google, it a pretty neat business model, not intrusive and smart, just what Google likes… so Larry, Sergey and Eric… please take a look to these guys… 
This article has been written by Libardo Lambrano, founder of Syndikomm; an online marketing firm based in New York city and specialized in multicultural markets. Libardo Lambrano, a digital citizen of the world can be reached@llambrano