MEET LIBARDO
Libardo Lambrano is a strategic leader at the intersection of hospitality data and investment management. Currently at Hyatt and formerly with Hilton, he leverages deep expertise in data analytics and insights to identify trends and drive performance in the global hotel sector. This data-driven approach carries over into his investment ventures: he specializes in the niche condo-hotel market through Condo Hotel Partners and serves as a Fund Manager at Dub Advisors, where he manages a strategic stock market portfolio.
Hospitality Insights: Data analytics leader at Hyatt (ex-Hilton), specializing in sector-wide performance trends.
Real Estate Strategy: Expert in condo-hotel investments and founder of Condo Hotel Partners.
Fund Management: Data-driven Fund Manager at Dub Advisors, overseeing the All Weather portfolio (ticker $PRMSHLD.
Libardo Lambrano
Hospitality & Travel · AI-Driven Insights & Automation
I help hospitality and travel brands turn market data into decisions about where to invest, how to market and how to grow. 15+ years at Hyatt, Hilton and Univision building the analytics programs marketing teams rely on.
- HYATT
- HILTON
- UCF ROSEN COLLEGE
- UNIVISION
Analytical rigor, and the energy to get teams to act on it.
I've spent my career where marketing, data and hotel performance meet. I built Hyatt's field marketing analytics program from the ground up, led the insights behind Hilton's Americas co-op media investment, and assisted Dr. Arthur Huang in developing UCF Rosen College's AI & Business Analytics program for hospitality leaders.
I'm as comfortable building dashboards with AI tools as I am presenting to hotel owners or leadership, in English or Spanish.
Marketing analytics & BI
Reporting programs, KPI frameworks and decision tools in Adobe Analytics, Tableau and ThoughtSpot.
AI-driven automation
Rebuilt global reporting with ChatGPT, Codex and Claude, producing reports about 90% faster.
Commercial strategy for hotels
Market demand, benchmarking and campaign ROI for owners, operators, revenue and brand teams.
years in hospitality, travel and digital marketing
hotels in 20 countries supported by the analytics program I built
average ROI across 24 hotels in 11 LatAm & Caribbean countries
Hilton co-op media budget guided by my market insights
Dashboards I've built with AI
Working examples on synthetic or public government data. Each one opens live in your browser.
Hotel Performance Benchmark
One hotel against its compset, market, brand and tier, with MPI, ARI and RGI indexes and minimum-peer rules.
Open dashboard ↗
Market Demand Pacing
Occupancy on the books vs. last year across 50 markets and every future stay month, to catch softening demand early.
Open dashboard ↗
OTA Compset Benchmark
How each hotel is growing on an online travel agency versus its competitive set, with a scorecard and hotel detail.
Open dashboard ↗
Hotel Data Viz
Animated charts on the forces shaping the hotel industry, like Treasury yields vs. lodging construction since 1970.
Open charts ↗
International Air Travel
U.S. international air departures by destination, 2011–2026, built from National Travel and Tourism Office data.
Open dashboard ↗
Image Distribution Scores
Photo quality scores for 1,452 hotels across 25 monthly reports, showing where each property loses points.
Open dashboard ↗
Image Expiry Desk
Tracks photo licences nearing expiry by brand and property, fed by a Python data-cleaning pipeline.
Open dashboard ↗See the code and data
Every dashboard is one self-contained page, with the data pipeline and design notes in its GitHub repository.
Commercial Analytics Insights Hub (Hyatt)
Vendor research organized into AI-searchable libraries, plus executive summaries for functional and operational teams. Happy to walk through how it was built and used.
AI & Business Analytics for Hospitality (UCF)
Assisted Dr. Arthur Huang with the data and program structure for UCF Rosen College's executive certificate: 3 courses and 15 modules.
Where I've made an impact
Senior Field Marketing Manager & Program Analytics
- Built the field marketing analytics program from the ground up for 43 field marketing managers covering ~500 hotels in 20 countries; later cut report preparation time ~45% with ThoughtSpot.
- Rebuilt all field marketing and global reports with AI-driven automation, producing reports about 90% faster.
- Delivered global reporting used by marketing teams across 1,600+ hotels in 88 countries.
- Launched the Commercial Analytics hub and an AI-searchable Insights Hub, turning vendor research into executive briefs.
Field Marketing Manager, Latin America & The Caribbean
- Delivered an average 5:1 ROI through localized campaigns with local agencies, regional media, LATAM Airlines and paid social.
- Brought SEO in-house as a field marketing service, lifting rankings and organic traffic.
Research Assistant Professor (part-time)
- Assisted Dr. Arthur Huang, Associate Professor, in developing the AI & Business Analytics executive certificate for hospitality and tourism leaders (3 courses, 15 modules), organizing the data and the program structure.
Senior Manager, Performance Marketing & Insights
- Delivered the insights that guided a $20M co-op media budget across 28+ key Americas destinations, which generated $120M in revenue.
- Automated a 360° marketing and eCommerce dashboard for Hilton's 45 largest owners, cutting production from 40 hours to 2.
eCommerce Manager, Florida / Latin America & Caribbean
- Grew web direct revenue 21.6% and traffic 19.1% year over year; helped underperforming hotels beat their competitive set on RevPAR four years running.
Web Marketing Manager
- Grew the Univision Prepaid MasterCard to 250K enrollments a year and cut acquisition cost from $4.40 to $2.70.
What I'm writing about
Zombie Hotels: Open, Occupied, and Quietly Broke
Why some hotels look healthy on occupancy while the economics underneath are failing, and what the data shows.
Read on LinkedIn →Why Your Booking Window Keeps Shrinking
What shorter booking windows mean for demand forecasting, pacing and how hotels plan their marketing.
Read on LinkedIn →Skills & tools
Strategy
AI & automation
Platforms
Looking for someone who turns data into growth?
I'm exploring Senior Manager and Director roles in marketing analytics, commercial strategy and performance marketing across hospitality and travel. I'd be glad to walk you through my work.
